Oh Yes Ensapa, I read this online too. Lama is clever to have planned the peace centre nearby. Nessie herself raise curiosity, fascination, awe and adventure which attract people from all around the world to the location in Scotland. Although the main attraction here is Nessie, the peace centre could tap into the Nessie's crowd to draw them into spiritual practice spreading loving kindness and compassion to Nessie and all sentient beings.
You never know as a result, Nessie would surface more in sighting and reciprocate love to all the people who come to see her and making the peace centre famous. Maybe Lama should name it Nessie Peace Centre.