Hmmm not so keen on that New Kadampa vid tho I can see where their going with that. Ive never been a fan of the softly softly approach...and it doesnt really match Dorje Shugdens wrathful energy. Gota say tho, their branding is pretty consistent and clearly it works for a lot of people.
Oh I'm definitely one who likes the softly softly approach haha so videos like this do work for me. I think that's one of the unique things about our Protector, that he can be depicted in both wrathful and peaceful ways. And while he does have a wrathful energy, there is always a great deal of underlying gentleness and kindliness (well, this is true for all Buddhas), so the peaceful energy comes through too. The images of Dharmapala in NKT are all peaceful too, and I have recently been seeing very beautiful images of him on this website too (a new favourite here:
http://www.dorjeshugden.com/downloads/images/peaceful-dorje-shugden/). I think most other protectors are portrayed in very wrathful ways - Palden Lhamo, Kalarupa, all the forms of Mahakala etc. There are also many very traditional old images of Dorje Shugden in Tibet which are much more fierce. The energy of Dorje Shugden has that uniqueness that he can be viewed in either way. I personally feel that he is like an old benevolent uncle and in my visualisations see him as a kindly, gentle old monk, not a wrathful one.
I do understand your preference for the wrathful imagery though. I have many friends within my community who have a very strong affinity for the wrathful deities. And that's precisely the beauty of it all. That Dorje Shugden can be wrathful, peaceful, modern, old, transformed into a rap, calming, powerful in inciting action. I think this is also why videos like these work so well. It doesn't seem unlikely, or disrespectful or unusual precisely because Dorje Shugden reaches so many people in such a versatile, personal way for each person.