Facebook Is Injecting Buddhism Into Its Core Business

[Ensapa]

Even facebook is going Buddhist now!

Facebook Is Injecting Buddhism Into Its Core Business So It Can Be More Compassionate
MEGAN ROSE DICKEY    JUN. 25, 2013, 9:51 AM

Facebook is experimenting with ways to make the site a little more compassionate.
It's no secret that Facebook can serve as a platform for bullying. In fact, cyber bullying occurs on Facebook more than any other site, according to a study last year by Internet security company McAfee. It turns out that 92% of the teenagers surveyed have witnessed bullying on Facebook.

But in Facebook's earlier days, the tools for reporting malicious behavior were subpar.

So back in 2010, Facebook Engineering Director Arturo Bejar decided to do something about it, Noah Shachtman of Wired reports. After attending a talk about kindness at the Wisdom 2.0 conference, Bejar felt inspired to implement compassion into the core of Facebook's business.

Bejar set up "compassion research days" and brought in academics from Berkeley, Yale, and Stanford to teach them the Buddhist-inspired concept of compassion.

They suggested Facebook make its reporting tools more personal, conversational, and emotional. So instead of tagging something as "Embarrassing," users could say "It's embarrassing."

The changes were small at first, but they ultimately increased usage by 30%. Later changes included more personalized messages and even culture-specific pleas.

The basis of Buddhist compassion is that we're all interconnected, and as Shactman notes, there's no other place where that is more obvious than on Facebook.


Read more: http://www.businessinsider.com/facebook-injects-buddhism-into-business-2013-6#ixzz2XIjV7JiK

[kris]

This is indeed very interesting to find that Facebook is also using Buddhism to improve the user experience

Now that Google and Facebook are both using Buddhism in some part of their secular business, which other big organization is using Buddhism to help their business?

[dondrup]

Without any doubt, Facebook(FB) has become one of the most popular and top social media tool available today on the internet.  FB has brought together the world population and made communication so much easier, faster and effective.
 
However FB had been subject to abuse by irresponsible users whose concern is to harm others. Many unsuspecting users had been misinformed with incorrect or false information. Others had been threatened, victimised or embarrassed from using FB. 

It is good that FB took measures to become more compassionate and socially responsible.  If the FB  management become acquainted with Buddhist principles of kindness, love, care, compassion and  bodhichitta; world peace, harmony, unity and stability of the world can be established.