I believe in Pali, Phra means Venerable and refers to monastics and royalty in the Thai tradition. You will hear of the Thais referring to monks, royal members and temples with the honorific Phra. Therefore, it is befitting to introduce Dorje Shugden with this kind of honorific because they will readily associated Dorje Shugden with the monastic, which he is and that of the sacred Buddha. Let's hope that Dorje Shugden will help many Thais alleviate their temporal problems so they will enter into deeper Dharma practice.