This is great news that WFB is taking steps towards changing people's attitude towards animals. A little long overdue, but nonetheless, a step forward to bringing awareness that animals , like humans, are living, feeling and conscious beings.
Buddha taught that we must respect all sentient beings, and we must serve, benefit and help all sentient beings. To relieve them of all sufferings. Killing, abuse, neglect of animals are causes of suffering. These animals do not have a voice to express the pain and hurt that is being inflicted upon them, and instead of protecting them, humans hurt them very badly.
There are many countries still do not have stringent laws (if any) to protect the animals and as a result, the people get away with some of the most horrific crimes committed to animals.
It's through compassion , understanding and empathy of man, that animals can have the respect and love that they so deserve.