It makes me very happy to see this, for the simple fact that 17,000+ people have even just heard and seen the name Dorje Shugden by clicking like on this page.
It is great to see this also because it shows a very correct way of bringing down the ban. I agree with what this website is doing, in NOT disparaging the Dalai Lama, or any of the lamas as a way of trying to counter the ban. This is not an action that our own teachers or Dharmapala would ever approve of.
This way is so much more positive, lending awareness and education about the Protector and bringing positive energy to others through this practice; rather than introducing Dorje Shugden to others via the negative means of denigrating the Dalai Lama or name-calling, which is what is too often done by some.
Methods like this brings Dorje Shugden to people who may not otherwise ever connect to him (social media is great for this). It also proves that there are far more people who like Dorje Shugden than there are those who are against him. Dorje Shugden getting less in the world? More people being encouraged to give up the practice? I don't think so. In fact, it looks more and more like Medusa's hair - for every one person the CTA manages to convert "out" of the practice, another few hundred spring up around the world.
Go Facebook, go!