With the rapid rise and tremendous success of Facebook, Twitter and other social media applications, younger people and the adult population makes use of these technologies daily. Social networking transcends geography. Therefore, this is the fastest and most efficient way to reach this demographic.
Modes of disseminating the Dharma should evolve with times and Zawa Rinpoche is setting the example. Judging from how dorjeshugden.com and Dorje Shugden Facebook fanpage has successfully educated so many with the truth, revealing the dirty plots of CTA, outpouring of support from High Lamas and and monasteries and also the followers, it is clear that social media is the way to go.
I look forward to reading more of Zawa Rinpoche's posts here as he has so much news to share due to his closeness to HH Kyabje Trijang Rinpoche and other illustrious Shugden Lamas.