Search engines like Google produce results based on popularity of sites, frequency of mentions etc.
If we wish information on Dorje Shugden to be at the top, we must post more often on more sites.
At the moment, there are many many posts about the Dalai Lama controversy and the NKT controversy which drown out the positive comments.
So the message is:
Don't just sit there, post something !!
Oh, and don't forget to use the name 'Dorje Shugden', or at least 'Shugden' in your posts, as this registers with the search engines.